Originally Posted by Andrew Jones
How is that different from redemptions? Aren't there hundreds of products currently on the market where people have no shot at the advertised hits?
Maybe this is upper deck's answer to everyone's hatred for redemptions.
Instead of inserting redemption cards that expire, they include a box top/wrapper redemption program where all the cards they couldn't/wouldn't put in the product will be given away at random from among all entries submitted, yet will expire years before their previous redemption card programs.