I think the $1,000 certificates were good for anyone who was planning on buying cases soon. Any slight discount may have been worth it. I didn't follow them but if they were 50 bucks cheaper you could save or splurge on quicker shipping.
Best to All,
I may not be the oldest member here but I paid $8. an auto and shook Joe DiMaggio's hand at the Armenian Church in NYC once. I do not use "gift". If you need an extra buck, add it in.