Keep your prices up to date with current market conditions. There are a few stores nearby but if you check out singles in the cases, you find stuff like $50 Kevin Smith rookie autos, a Marshawn Lynch $85 auto and the occasional 90 dollar Brady Quinn.
Stop buying Panini garbage. Just stop. Next time you feel like you might, just bash yourself in the face with a 2x4 with rusty nails sticking out. Same thing. THEY.DO.NOT.CARE. How hard is it to wrap your mind around that?