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Old 04-18-2012, 10:46 AM   #5 (permalink)
ZappBrannigan's Avatar
Join Date: Jan 2012
Location: Earth
Posts: 689

Panini's hockey product has really lost direction. If they don't revive the old brands they have no idea how to start a new one. They just threw a pile of stuff at a wall and went with what sticked. Prime has no brand identity.
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