This is a good example of Midtown Variant Cover of AvX #1...Skottie Young Midtown Variant Cover and continually brings in $50+. This is for a exclusive store variant that was completely different than the original cover...so no they don't just slap their own stamp on the regular cover and call it "midtown" variant...they usually are completely different covers.
Avengers vs. X-Men AVX #1 Skottie Young wraparound variant marvel babies | eBay