go with the reliability angle. Have a young-ish guy driving it off the lot. cut to a slightly older version of him going to work. A slightly older version going to a ball-game. An older version with a baby in the carseat. Older version with toddler/young child bouncing around in the back seat. Older version with the guy giving the keys to his now old enough kid to drive to some high school thing. Older version of the guy giving the car to his kid at college or something. i dunno.
THE Luke Kuechly Super Collector