Yeah, Volkswagen had the commercial where the Jetta would pass gas station after gas station on their way to Mexico. Probably one of the funniest commercials I've seen, as when they finally stopped, they were both fluent in spanish. Hilarious.
I think we need to focus on features that set the Altima apart from other cars in its class. Obviously, they've already started the marketing campaign (commercial with dude almost going TOO far in various scenarios: poker, cologne, kissing girl, handshake with new "boss"). We will need to key in on other features, gas mileage being one of them, to make our commercial stand out.