All I remember is a lot of waiting, and painful lag. I got up when the first set of deals went live, and they reserved most of the great deals for the late morning early afternoon when everyone was awake. There was no need to wake up and be online early in my opinion. I guess the early bird didn't get the worm. I might try it again this year we will see.
On a side note there were some real good deals. I just wish they had solid products early on instaed of pokemon crap, magic the gathering, and benchwarmers.