It seems like a horrible idea at first, but if done correctly; then it could be a fantastic plan. What I mean by correctly is that they only issue that STATE issue to the actual state, i.e. Nevada only gets Nevada copies, and that is replicated by each state. That would make the hunt a lot more enticing, rather, than each state getting all the other states copies as well.
This would light up on Ebay like no-one's business and it would create inter-state conversations!
Just my .02