for example just like a hyundai could be just as nice as a bmw or mercedes and have all the same features and accessories, but yet the bmw or mercedes cost twice as much. or like how a walmart collared shirt could be made same quality as an abercrombie and fitch shirt, but the abercrombie shirt cost twice as much. its the brand name people are willing to pay a lot of money for a brand.
HP is to Apple as Hyundai is to Mercedes.
im also pretty stoned right now so this might make little to no sense