Originally Posted by Dacubs
well you would figure the average should be about $200 (or just a smidge higher)...I can't imagine them doing a promo costing $200 a spot and the average return is $250...they'd be losing money on it
by the same token, if each spot was $200 and the average return was $150, nobody would buy it, so you gotta think that the average return was gonna bebetween $200 and $220
All their previous promos were like this ($200+ value for a $150 spot) because the boxes they are giving away are largely unwanted products that will rot in their warehouse.
The value per spot is inflated over market value. Like I said previously, I'd shave at least 10% off the top of that # to get a closer estimate of actual market value of many of these 3+ year old boxes.