New year, new cards. Try a promo that is lower in cost, and has some lower end products overall. Maybe sprinkle a few high end.....all in one sport.
Run a promo with more higher end...less spots....higher buy in. Give the option of a rebuy like in a poker tourney, so people could take a credit towards a higher price item if they hit something they don't want.....
~Jerry "It helps to pray to the gods of the cardboard sorter!"