Originally Posted by hermanotarjeta
You make it sound like Panini didn't have a clue about sports cards when they started and got an NBA license exclusively. You would think the NBA would have chosen a more competent company before handing out an exclusive license, a company that did their reseach about what collectors were looking for before they started producing cards. How long have modern day basketball cards existed for? Market research, talking to people in the hobby who know what collectors are looking for.
Then again, Topps has been in this business for over 60 years, and they still can't get things right....
They picked a company that could pay their bills. Thats what they did. Maybe UD would have stood a chance if they didnt rape and pillage their clients and rip off Konami and get taken to court. But hey, I guess you can blame that on Panini as well huh!!