Same as last year, no joke. It'll be $100/box right after release once the general public knows it's out there.
BUYING: 2001 UD NFL Legends Autographs - Daunte Culpepper - $300. Steve Young - $350.
BUYING: 2004 Ultimate Collection Jsy/Autos/25 - David Carr, Tom Brady - Paying $550, in case you like money.