Fantasy Baseball League with a product buy-in. Maybe $250 per entrant, 12 teams per league, first place gets a gift certificate of some kind. Something like the Super Bowl promo.
I'd be in for something like that.
“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when that storm comes. You must look into that storm and shout as you did in Rome. Do your worst, for I will do mine! Then the fates will know you as we know you.”