People still wear socks with sandals...people will still buy Upper Deck. Not everyone is attune to the day-to-day happenings behind the scenes and those people are naive enough to keep forking over their dough.
When I saw the first couple of breaks for Ultimate, I literally had to drop my head and shake it. Upper Deck clearly knew that they were in the wrong, yet defiantly sent out the product - which they've had printed and packaged since last year. But, the defense of "it's a product produced in and for 2009" doesn't work because the release date was well into the first month of 2010. It defies logic with how incredibly bone-headed that move was. Why they couldn't bump the release date back to the last week of 2009 to alleviate the legal issue is beyond me. Morons, imo.
Collecting Josh Thole, Gary Carter, Mets and SK cards
Looking for Thole superfractors and Sterling purples, any Carter SK cards