It will be an interesting release.
I actually like the idea. At some point in the process, you need to try new thing to bring in new collectors. Some will like it, and some wont. But if you do the same process forever - you really leave yourself no room for growth to bring in new customers.
It appears Topps is keeping BNS line, so you could almost consider this a higher end GPK if you want. I consider it new marketing to bring in more customers. If they can bring in new customers, there is room for the brand to grow. With growth brings to products and maybe even thing like Cheap Toys.
Currently looking for the following comic Books:
United Comics: 21,22,23,24,26
Tip Top: 173 & 184
Peanuts 1 (1953)
Peanuts: 1-4 (1963-64)