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Old 11-07-2012, 07:54 AM   #1 (permalink)
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Default Panini America’s Election-Night Coverage of 2012-13 Contenders Basketball (Preview)

Panini America’s Election-Night Coverage of 2012-13 Contenders Basketball (Preview)

November 6, 2012 at 10:02 PM



Hey, let’s be honest: We all can use at least a little break from tonight’s wall-to-wall, budget-busting coverage of the 2012 presidential election that’s likely dominating any television you’re watching. To that end, we thought right now provided us the perfect opportunity to separate the pretenders from the contenders (or at least shed a little light on an all-new Contenders).

For the first time since 2009-10 (Panini America’s first season as the exclusive manufacturer of NBA trading cards), hoops collectors will have a Contenders-branded basketball release to call their own. After missing the 2011-12 season and temporarily morphing into Contenders Patches for 2010-11, Contenders Basketball is making a huge comeback for 2012-13.


Due out in early January, just a few weeks prior to Barack Obama or Mitt Romney taking office, 2012-13 Contenders Basketball will deliver four autographs in every 20-pack box, with at least three of those autographs being Rookie Cards. The 200-card base set features 100 rookie autographs, three parallels (Silver, Gold and Black), three unique autograph inserts and one 100-card memorabilia insert.

In addition, the product also includes a pair of base insert sets with extremely long odds in Hall of Fame Contenders (one in 20 cases) and Throwback Rookie Tickets (one in 13 cases).

2012-13 Contenders’ myriad other highlights include . . .

Contemporary Contenders honors the game’s most electric players who promise to contend for the championship every year.
Substantial Signatures is Contenders’ answer to the wildly popular Preferred Silhouettes and includes huge jersey-patch swatches and autographs.
Historic Contenders Autographs pays tribute to the some of the game’s greatest all-time legends.
Contenders Materials includes oversized memorabilia swatches from your favorite NBA stars with a short-printed Prime chase version.
Now, we know you need to get back to election coverage. But before you go, check out the following preview gallery and stay tuned to The Knight’s Lance for additional information on 2012-13 Contenders Basketball.

Panini America’s Election-Night Coverage of 2012-13 Contenders Basketball (Preview) The Official Panini America Blog
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Old 11-07-2012, 10:17 AM   #2 (permalink)
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Pheew. I was worried they'd make something that looked different from everything else this year.
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Old 11-07-2012, 04:50 PM   #3 (permalink)
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Quote:
Originally Posted by Sikkcaden View Post
Pheew. I was worried they'd make something that looked different from everything else this year.
I agree...the problem is 2-fold.

Contenders is a name that is known (at least to those that collect football as well). Panini is trying to use this to garner attention to the product/company.

Problem is...they cant do it like football.

The uniqueness and appeal of this product in football is due to there being 200+ players drafted as well undrafted FA's...so many autos and some are more scarce than others (some as low as #/25, #/10).

This is impossible to do with Basketball with less than 100players darfted/undrafted FA's combined.

They tried to "re-invent" the product for basketball with the patches. But due to the poor draft class and ROI, it was a kick in the junk to any case breakers of the product.

At least the learned their lesson form it..but..unfortunately..now its back to the same Panini product design/ratios.
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