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Old 02-10-2012, 08:16 PM   #1 (permalink)
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Default Topps UFC Finest 2012 set for summer release

By G. Kerry Webster
www.combatcardboard.com
Posted Feb. 10, 2012

The successful release of UFC Finest in 2011 has prompted the team at Topps to begin working on the second installment of the company's mid-tier product.

Topps UFC Brand Manager Jeremy Fullerton told CombatCardboard.com Finest 2012 will be released sometime this summer.

"I think collectors really liked the 2011 Finest product," he said. "It's a compelling brand. We're going to have some new bells and whistles that we think will get people excited."

Although Fullerton did not elaborate on what those new additions are, he did say they do include relic cards that have never been done before. "We think they are pretty neat," Fullerton said.

In addition, Fullerton said a favorite insert that collectors have been "clamoring" for will be included.

"It wasn't in the first edition of UFC Finest, but it was in a previous brand," he hinted. "The Finest technology will make the flags look really cool."

He also said there will be lots of on-card autographs included.

Fullerton said more information about the product will be available in the coming weeks. Continue to visit Topps UFC 2010 - Combat Cardboard for the latest information on Topps UFC Finest 2012.
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Old 02-10-2012, 08:36 PM   #2 (permalink)
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I did not realize that no value on the secondary market meant a product was successful.
What a joke. Cases can be had for less than $600 and dropping fast. What a big success.
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Old 02-10-2012, 09:39 PM   #3 (permalink)
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if they sold their cases that's all they care about
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Old 02-10-2012, 11:54 PM   #4 (permalink)
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Topps doesn't, and shouldn't, care about pricing on the secondary market. Their job is to provide a product to collectors. It's up to the collector as to what they feel the value is. Topps is going to produce so many cases and sell them all to the dealers. Their part of the job is finished and its time to move on to the next product.
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Old 02-11-2012, 01:17 PM   #5 (permalink)
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I had a blast with UFC Finest and it's beautiful on card autos. I'll definitely be buying some of this!
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Old 02-11-2012, 05:45 PM   #6 (permalink)
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i liked it too , cant wait to see images of the 2012 product
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Old 02-11-2012, 06:07 PM   #7 (permalink)
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Quote:
Originally Posted by Cubfan86 View Post
I did not realize that no value on the secondary market meant a product was successful.
What a joke. Cases can be had for less than $600 and dropping fast. What a big success.
Topps measures success by how many cases go out their door. And I'm sure a ton were ordered for 2011 Finest. I doubt they search Ebay and read the blowout forums to see how their secondary market sales are doing for singles.
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