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Old 09-03-2008, 06:33 AM   #1 (permalink)
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Default When you collect 2008 NFL Icons,

When you collect 2008 NFL Icons, you’re not just getting the best players in the game...you’re getting Icons!


North Las Vegas, NV (August 28, 2008) – For football fans, this is the best time of year. Everyone’s team is in first place and every fan is confident their team will be a Super Bowl contender. It is also a great time of year for football collectors as Upper Deck is debuting its 2008 NFL Icons release this week. Each pack is loaded with the hottest new rookies, the biggest stars and larger-than-life gridiron legends.



To help launch this new product, Upper Deck included signature cards of some of the true icons of the NFL including Tom Brady, Brett Favre, Tony Romo, Peyton Manning and Adrian Peterson. Autographs of legendary icons like Barry Sanders, Dan Marino, Emmitt Smith, Jim Brown, Joe Theismann and Bo Jackson were also added. And to bring the product full circle, 2008 NFL Icons also includes autographs of rookie icons like Darren McFadden, Felix Jones, Matt Ryan, Chad Henne, Chris Long, Joe Flacco and many more.



There are some unique elements to 2008 NFL Icons collectors should be on the lookout for including “Movie Letterman” cards of celebrities who played in football-themed movies. There are signed and unsigned “Movie Letterman” cards of Billy Dee Williams, who portrayed Gale Sayers in “Brian’s Song”; Burt Reynolds who starred in “The Longest Yard”; Kurt Russell from “The Best of Times”; Goldie Hawn from “Wildcats”; and Ed O’Neill from “Little Giants” and also from the hit TV series “Married with Children.” O’Neill has one version that will spell out his last name and one that will spell “Polk High” which is a reference to his “Married with Children” character.



Additionally there are some very interesting exchange cards for other unsigned “Letterman” cards. Collectors who find an exchange card for McCain/Obama will receive a “Letterman” card of whichever candidate ends up winning the White House and nine cards together will spell out “President.” There are also predictor “Letterman” exchange cards for the AFC and NFC Offensive Rookie of the Year. Lastly, collectors can get Brett as a Jet with Brett Favre “Letterman” exchange cards. If they put them all together, Brett’s cards will either spell out “Broadway Brett” or “New York Jets.”



“In a sea of similarity, 2008 NFL Icons rises above the rest to give collectors superior and innovative content that has not been seen before,” said Gregg Kohn, Upper Deck’s Football product manager. “There are plenty of autograph and memorabilia cards, but the look is different as they are printed on stunning rainbow board. Some inserts are also die-cut to give Icons its own look. The addition of these ‘Letterman’ cards is really designed to give collectors a new collecting experience we think they will enjoy.”



Upper Deck’s 2008 NFL Icons carries a suggested retail price of $9.99 per six-card pack, with 10 packs per box. The product is available in stores now.


CONTENT HIGHLIGHTS:
o Get 2 Immortal (Football Legends) or Movie Lettermen Cards per box, on average!

o Find 2 Jersey Cards and 1 Autograph in EVERY box, on average!

o Look for 2 Numbered Rainbow Board Die-Cut parallels per box featuring the hottest NFL Rookies, Veterans, and Legends!

o EVERY Parallel is limited numbered!

o Collect Movie Icons featuring cards of your favorite Football movie stars!
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Old 09-03-2008, 10:36 AM   #2 (permalink)
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isn't this a little late?
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