Panini America set to celebrate Father’s Day

blowoutcards · 05-24-2012, 12:18 PM

Panini America set to celebrate Father’s Day

May 24, 2012 at 11:58 AM

By Chris Olds | Beckett Sports Card Monthly Editor

First there was Black Friday, now there’s Father’s Day.

Panini America is bringing its hobby-shop holiday formula that it launched last November to the spring — June 17 to be exact.

Father’s Day.

“The Black Friday promotion was a phenomenal success for us and far exceeded our expectations,” said Jason Howarth, Panini America Vice President of Marketing. “We took the lead on this massive initiative in part because we wanted to bring the intense excitement of our wrapper-redemption programs at the National Sports Collectors Convention to local hobby shops across the country.

“But perhaps more importantly, we wanted to help hobby shops continue to be bona fide destination points for collectors. Father’s Day is the perfect time to introduce a new nationwide hobby initiative and it’s something we hope will become an annual event in the hobby. It’s fair to say we all remember the first time we got a pack of cards from our own fathers and gave that first pack to our own children. That shared excitement and experience of opening packs of Panini America cards between father and child is something we want to celebrate.”

The company is readying packs for distribution on the holiday — a multi-sport, exclusive-design set that will include autograph and memorabilia cards as inserts as well. It will feature stars from the Big Four sports as well as stars from a few others. The program will require a certain amount of product to be purchased in return for a certain number of packs. Details will be coming at a later date.

Beckett News Panini America set to celebrate Father’s Day

u_want_my_cards · 05-29-2012, 09:17 AM

Anyone know if we can buy boxes on their website and get the packs like Black Friday?

armyatc22 · 05-29-2012, 12:25 PM

Except not everyone lives near a Hobby Shop....

HBMC · 05-29-2012, 06:39 PM

Quote:

Originally Posted by u_want_my_cards

Anyone know if we can buy boxes on their website and get the packs like Black Friday?

Hobby shop only

BigBallaCards · 05-31-2012, 12:46 PM

Fathers day is awesome!

CarolinaGuy · 05-31-2012, 07:23 PM

Quote:

Originally Posted by armyatc22

Except not everyone lives near a Hobby Shop....

^this!!!!!!!

I have no LCS

sd_navarre · 05-31-2012, 10:39 PM

Instead of doing this... maybe they should work on getting the millions of cards out that they already "owe" folks.

05-24-2012, 12:18 PM	#1 (permalink)
blowoutcards Administrator Join Date: Jun 2007 Posts: 7,504 blowoutcards	Panini America set to celebrate Father’s Day Panini America set to celebrate Father’s Day May 24, 2012 at 11:58 AM By Chris Olds \| Beckett Sports Card Monthly Editor First there was Black Friday, now there’s Father’s Day. Panini America is bringing its hobby-shop holiday formula that it launched last November to the spring — June 17 to be exact. Father’s Day. “The Black Friday promotion was a phenomenal success for us and far exceeded our expectations,” said Jason Howarth, Panini America Vice President of Marketing. “We took the lead on this massive initiative in part because we wanted to bring the intense excitement of our wrapper-redemption programs at the National Sports Collectors Convention to local hobby shops across the country. “But perhaps more importantly, we wanted to help hobby shops continue to be bona fide destination points for collectors. Father’s Day is the perfect time to introduce a new nationwide hobby initiative and it’s something we hope will become an annual event in the hobby. It’s fair to say we all remember the first time we got a pack of cards from our own fathers and gave that first pack to our own children. That shared excitement and experience of opening packs of Panini America cards between father and child is something we want to celebrate.” The company is readying packs for distribution on the holiday — a multi-sport, exclusive-design set that will include autograph and memorabilia cards as inserts as well. It will feature stars from the Big Four sports as well as stars from a few others. The program will require a certain amount of product to be purchased in return for a certain number of packs. Details will be coming at a later date. Beckett News Panini America set to celebrate Father’s Day __________________ Shop for Sports Cards and Trading Cards

05-29-2012, 12:25 PM	#3 (permalink)
armyatc22 Member Join Date: Jan 2009 Location: Where the Army wants me to live Posts: 13,872 armyatc22	Except not everyone lives near a Hobby Shop.... __________________ That's what she said *Always looking for Dolphins* FS/FT Bucket Link http://s510.photobucket.com/albums/s344/armyatc22/FS%20and%20FT/?start=all

05-31-2012, 12:46 PM	#5 (permalink)
BigBallaCards Member Join Date: Feb 2012 Location: Charlotte, NC Posts: 403 bigcatscards TheDeepPurple	Fathers day is awesome! __________________ PC~ Carolina Panthers and Baltimore Ravens and Appalachian State CMB- s1054.photobucket.com/albums/s491/BigBallaCards/ RAY LEWIS is a Beast!

05-31-2012, 10:39 PM	#7 (permalink)
sd_navarre Member Join Date: May 2009 Location: Wisconsin Posts: 2,062 veasel21 sd_navarre	Instead of doing this... maybe they should work on getting the millions of cards out that they already "owe" folks. __________________ Collecting: John Navarre Auto's

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05-29-2012, 09:17 AM	#2 (permalink)
u_want_my_cards Banned Join Date: Jan 2009 Location: Stephen Hill Island Posts: 6,100	Anyone know if we can buy boxes on their website and get the packs like Black Friday?