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Old 02-25-2008, 04:56 AM   #1 (permalink)
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Default (tuff Stuff Gets New Name)

(TUFF STUFF GETS NEW NAME)

When Ernie White started Tuff Stuff Magazine 25 years ago it was an over sized publication with covers suitable for signing and framing and right in with what the hobby needed as a showcase. It was a wonderful publication with good articles and timely columnists. Oh yes, and those ads, lots of them for singles, sets, and everything else under the sun. Now it's no longer even Tuff Stuff. Starting with the May issue it will be "Tuff Stuff's Sports Collectors Monthly."

(The new Tuff Stuff has a new name.)

"We wanted people who see the magazine on the newsstand to have a better understanding of what the publication is all about," said editor Scott Kelnhofer. "At first glance Tuff Stuff has probably been confused with a general sports magazine and perhaps not picked up by new collectors because they don't realize it's a hobby magazine."

Kelnhofer says he hopes this will change now it has a new name which is more descriptive. The magazine will expand its coverage of vintage cards, memorabilia and the auction market. It won't change the price guide which is a long time staple.

White by the way sold most of his interest years ago before the publication was folded into Krause Publications products which is now F&W. White later published a magazine on figures and other hobby toys.
-The Brill Report
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