|03-06-2008, 08:24 AM||#1 (permalink)|
Join Date: Jun 2007
(upper Deck Inks Usa Baseball Deal)
(UPPER DECK INKS USA BASEBALL DEAL)
Meanwhile, Upper Deck has signed an exclusive deal with USA Baseball to make cards of the young players and place them as inserts in current products. Series Two Baseball 2008 will be the first series to feature players from the USA Baseball Team and the USA Junior National Team.
Effectively the USA contract allows UD to get in non-MLB players much as Topps does with Bowman. The situation for years was a bone of contention between MLBPA and the manufacturers with licenses excluding Topps. Topps had the corner on rookie cards with a special agreement with the MLBPA.
Upper Deck cannot make official RC or Rookie Cards with the USA players but their first cards will appear in UD products.
UD and USA Baseball Ink Multi-Year Agreement
Upper Deck and USA Baseball have entered into an exclusive multi-year trading card licensing agreement. The agreement will allow Upper Deck to feature members of both the USA Baseball National Team and USA Baseball Junior National Team on insert cards in a number of upcoming baseball product releases. The first product to include USA Baseball inserts will be 2008 Upper Deck Series Two which will be released in May.
"We are extremely pleased to have the opportunity to work with USA Baseball again," said Tim Muret, Vice President of Collectibles and Memorabilia for Upper Deck. "The USA Baseball National Teams annually feature some of the game's best prospects. We look forward to sharing this talented group with collectors who enjoy the opportunity of owning tomorrow's superstars today."
The licensing partnership will build upon Upper Deck's previous trading card agreement with baseball's National Governing Body. Upper Deck first manufactured USA Baseball trading cards in 2000. The new partnership also includes the right to manufacture trading cards of the United States Olympic Baseball Team which will compete in the Beijing 2008 Olympic Games.
Other rights Upper Deck obtains under the terms of the agreement include access to game-used equipment and autographs from the USA Baseball National Teams and the Olympic Baseball Team.
"This agreement represents a tremendous opportunity for our organization to continue to grow the USA Baseball brand in the hobby," said David Perkins, Director, Marketing and Licensing for USA Baseball. "Through our previous partnership with Upper Deck we were able to bring the game that much closer to our fans, and we look forward to providing our fans with the opportunity again to collect USA Baseball cards from the industry leader."