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Old 05-04-2010, 08:20 AM   #1 (permalink)
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Default Panini america launches play kobe “one-on-one” adrenalyn promotion

PANINI AMERICA LAUNCHES PLAY KOBE “ONE-ON-ONE” ADRENALYN PROMOTION

ARLINGTON, Texas (May 3, 2010) – As the NBA Playoffs continue to heat up, Panini America (Panini America formerly Donruss Trading Card Company), a subsidiary of The Panini Group, the leading global publisher of sports and entertainment collectables launched today the “Play Kobe One-On-One” Promotion with four-time NBA Champion Kobe Bryant. Basketball fans beginning May 1 through June 17, 2010 will be able to log-on to Panini Adrenalyn XL? : Adrenalyn to compete against other fans, the leading scorer at the end of the promotion will get a chance to meet Kobe Bryant and play him “One-On-One” in a game of Adrenalyn, the new interactive trading card game from Panini.
The Kobe “One-On-One” promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta-phase of the game. The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores. Matchup results are based on a player’s chance of scoring, eliminating players ability to load their decks to guarantee they win a matchup. Instead, higher ratings increase a player’s chance that they will score.

“I’m looking forward and excited to play a fan one-on-one in a game of Adrenalyn. I’ve been practicing, so I’ll be ready,” said Kobe Bryant, Los Angeles Lakers Guard.

An integrated advertising campaign that includes TV spots on Nickelodeon, Cartoon Network and Disney XD channels, as well as online and viral will support the Kobe “One-On-One” promotion along with integration into more than 1,000 movie theatres in select markets across the country. To watch the Kobe Bryant TV ad click here:

As the leading global publisher of sports and entertainment collectables, Panini has license agreements with three of the major U.S. sports, including the NFL/NFLPA, NHL/NHLPA and an Exclusive Trading Card and Sticker Partnership with the National Basketball Association (NBA). Panini’s other partnerships include an exclusive license with FIFA for the 2010 and 2014 World Cup, the Naismith Memorial Basketball Hall of Fame and with four-time NBA Champion Kobe Bryant of the Los Angeles Lakers. Panini also has a successful collectibles business with consumer brands including DreamWorks’ How to Train Your Dragon, Disney’s Toy Story 3, Hannah Montana and High School Musical, and Warner Brothers’ Harry Potter.

For more information and full rules and guidelines, go to NBA Adrenalyn XL by Panini. There is no purchase necessary to participate or win and the promotion is open to legal residents of the (50) U.S. states & DC, who are 13 years of age or older as of 5/1/10.

ABOUT PANINI:
The Panini Group, established almost 50 years ago in Modena, Italy has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is the leading multi-national publisher of comics, children’s magazines and Manga in Europe and Latin America. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at Panini America formerly Donruss Trading Card Company or paninigroup.com: homepage.

For more information contact:
Jason Howarth, Conover Tuttle Pace
jhowarth@ctpboston.com, (617) 412-4000/508-353-0063 (Cell)
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