2010/11 Panini Luxury Suite Hockey Hobby Box

Product Info
Product Description

Configuration:   4 packs per box. 3 cards per pack.

Are you ready for the hobby's ultimate set-building challenge?
Then enter the Luxury Suite!

Box Break
- Eight autographs/memorabilia per box (at least two autographs)
- Four Group 4 Rookies, numbered to 899

Case Break
- Two SSP auto/mem rookies (Taylor Hall, Jeff Skinner, Tyler Seguin etc), numbered to 199 or less!
- Three SP autographed rookies (Nazem Kadri, Jacob Markstrom, Linus Omark, etc), numbered to 299 or less!
- FIVE Gold parallels, each numbered to just 10 copies

- Every pack contains two auto, mem or auto/mem cards, plus at least one RC!
- A staggering 125 RCs, including 50 enhanced by memorabilia and/or autographs!
- Multiple tiers of each base card, each enhanced by a variety of memorabilia options including GAMEUSED swatches of jersey, prime jersey, patches, jersey numbers and sticks!
- Also looked for signed cards of hockey's greatest legends, numbered to just 199!
- Look for 1/1 Black parallels!

A brief Q&A on Luxury Suite Hockey with Al Muir, Panini America's Hockey Brand Manager:

Q: Luxury Suite seems like a bold initiative. What makes you think it will succeed?
A: Clearly, Luxury Suite isn't for every budget, but if the market has demonstrated anything of late, it's an unquenchable thirst for high-end product. Luxury Suite delivers on its name with a slate of cards in which every one features either memorabilia, an autograph and/or an exciting rookie prospect. There's no filler here-it's all thriller!

Q: With memorabilia and autographs dominating the rest of the program, why did you make the 75 unsigned RCs?
A: These cards weren't part of the program initially but the vast influx of young players making their debuts prior to the cut-off date created a unique opportunity to craft some high-end cards as a bonus element to the program. It's likely that many of these players could end up with just a couple of RCs this season, and given the likelihood that at least a few of them will break out to become significant hobby personalities, it was worth the added expense on our end to bump the card count from two to three and bring some extra short and long-term value to each pack.

Q: What do you think will be the key driver for the product?
A: The super short print RCs will be the hot pull. Players like Taylor Hall and Jeff Skinner have already proven their value to collectors, so the chance to acquire an RC with both a patch and a hard autograph at this price point should be impossible to resist. Generally though, I think our commitment to on-card autographs across the board will be equally appealing. It's an incredibly demanding process to make a product with that many hard autos come together, but when you have a brand like Luxury Suite, there's really no other way to go.

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