Magic the Gathering Worldwake Intro Pack Box

Product Info
  
Product Description
Configuration:  10 decks per box. 41 cards +1 booster pack per intro pack.

Ancient forces begin to awaken, wreaking havoc and causing the world of Zendikar to recoil against its inhabitants. Do you have the skills, wits, and courage to survive, let alone, thrive?

This Intro Pack Box Contains:
- 2 Packs of Flyover
- 2 Packs of Rapid Fire
- 2 Packs of Brute Force
- 2 Packs of Mysterious Realm
- 2 Packs of Fang of the Bloodchief

Key Selling Points:
- Worldwake is a direct follow-up to the incredibly popular Zendikar set.
- Booster packs and fat packs feature Zendikar full-art land.
- A new version of a popular Planeswalker character is revealed.

SET SIZE AND PRODUCT OFFERINGS
Product Information:
- 145-card expansion
- Worldwake is set 2 of 3 in the Zendikar block
- Available in 15-card booster packs, intro packs, and the "fat pack" that contains 8 boosters
- Premium foil cards and token cards randomly inserted

MARKETING SUPPORT
Organized Play
- Worldwide Prerelease Tournaments (January 30th - 31st, 2010)
- Worldwide Launch Parties (February 5th - 8th, 2010)
- Worldwake cards are legal in Constructed OP events immediately upon release (February 5th, 2010).

Promotions
- In-store merchandising program beginning early-January. Materials will include: sell sheets, posters, and other POP.
- Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties.

High-Frequency Advertising
- Internet advertising will run between the months of January-March on sites like: Wild Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.
- Magicthegathering.com
    *Dedicated Worldwake mini-site launch in January.
    *Teaser content such as card images and artwork will be released before the Prerelease to begin hype for the set.
    *Mechanical teaser content in the forms of Prerelease articles that tease the new cards of the set begin 4 weeks before street date.