2011 Topps Attax Baseball Starter Box

Product Info
  
Product Description

Configuration:  12 starter kits per box. 61 cards per starter kit.


Each starter kit window box with hanger holes contains one (1) 29-card deck "A" pack PLUS one (1) 29-card deck "B" pack PLUS two (2) foil cards PLUS one (1) Toppstown.com card PLUS one (1) deluxe playmat/rules and two (2) player deck storage boxes for a total of 61 cards.

NEW GAME!
THE CLASSIC ATTAX GAME KIDS HAVE ENJOYED FOR YEARS,BECOMES A WHOLE NEW ATTAX FOR 2011, GIVING KIDS EVEN MORE WAYS TO PLAY THEIR FAVORITE ATTAX GAME!


NEW "MAJOR LEAGUE" GAME-PLAY & RULES
- New baseball action including base hits, base running, stealing and fielding in addition to pitching and home runs!
- Introducing MLB® Mascot cards - assisting kids' teams to victory!
- Introducing ballpark cards - setting the stage for the new game!
- New 30-card expanded deck - allowing more play action!
- New card design and easy-to-understand icons - keeping the game simple yet challenging enough to play again and again!

QUICK-PLAY HOME RUN DERBY GAME RULES
HELPS KIDS GET INTO THE GAME FAST!
- Ideal for quick play and for traveling
- Great for kids who like a quick simple game with simple hitter vs. pitcher interaction and scoring
- Ideal for younger kids playing with parents or friends

IT'S A WHOLE NEW BALLGAME!

NEW PACKAGING!

CONSUMER VALUE
3 WAYS FOR KIDS TO GET INTO THE GAME

STARTER BOX - 60 CARDS FOR THE PRICE OF 48 CARDS!
- Ready-to-play offering 2 players everything kids need to play the new Topps ATTAX game!
INCLUDES:
- Two 30 card, pre-constructed (not random) ready-to-play decks
- Two ATTAX deck storage boxes for kids to carry, store and protect their cards
- One deluxe play mat redesigned for the new game
- Game rules

VALUE PACK - NEW CONFIGURATION: 30 CARDS FOR THE PRICE OF 24 CARDS
- Good item for kids and parents who want a great value, high card-count pack
- Includes 30 random cards, enough cards for one player to open, build a deck and play immediately!
- Enough cards for 2 players to play the "quick-play" ATTAX game rules
- Excellent for jump-starting a new collection
- Playmat/rules sheet included

BOOSTER PACK - 20% MORE CARDS!
- Great item for kids/parents who have previously purchased ATTAX
- Impulse purchase
- "In allowance range" for kids
- Includes 12 cards


NEW MARKETING PLAN!

MARKETING
- Massive grass roots sampling and demo program across little league and camps
- Tournament and prize support to build local play communities
- Special code cards in starter pack offering ATTAX online play and a Toppstown experience
- New packaging clearly communicates ATTAX is a game
- Web and print advertising


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