Magic the Gathering Conflux Booster Box

$449.95
Quantity:

Product Description

Configuration:   36 packs per box. 15 cards per pack.


MAGIC THE GATHERING CCG: CONFLUX BOOSTER
As the shards collide, an ancient evil is revealed...

KEY SELLING POINTS
-Conflux is the second set in the Shards of Alara block.
-In Conflux, it is revealed that a sinister force is conspiring to reunite Alara. As this process begins, planes of reality begin to overlap, creating chaos on all five Shards of Alara.
-Conflux expands on the mechanics introduced in Shards of Alara, and injects even more powerful gold cards into the block.

SET SIZE AND PRODUCT OFFERINGS
-145 black-bordered cards (10 Mythic Rare, 35 rare, 40 uncommon, 60 common)
-Conflux will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs).
-Intro packs are a new SKU introduced with Shards of Alara. Each Intro Pack contains a ready-to-play 41 card deck, 1 Booster pack, a strategy insert, and a Magic the Gathering rules insert for new players. Each deck comes with two rare cards, one of which is a premium foil rare card that is visible through the front of the box. There are 5 different Intro Packs in Conflux, packed 5 per box.

MARKETING SUPPORT
Organized Play
-Worldwide Pre-release Tournaments (January 31st-February 1st, 2009)
-Worldwide Launch Parties (February 6th-8th, 2009)
-Conflux cards are legal in Constructed OP events immediately upon release (February 6th, 2009).

Promotions
-In store merchandising program beginning early-July. Materials will include: sell sheets, posters, and other POP.
-Different mythic rare foil promo cards will be given out with participation at Prerelease and Launch Parties.

High-Frequency Advertising
-Internet Advertising will be used between the months of December-January on sites like: Penny Arcade, Fark, UGO, IGN, PVP, Warcry, Stratics, iFilm, and Adult Swim.
-Magicthegathering.com
    *Dedicated Conflux mini-site launch in January.
    *Teaser content such as card images and artwork will be released before the prerelease to begin hype for the set.
    *Mechanical teaser content in the forms of prerelease articles that tease the new cards of the set begin 4 weeks before street date.
    *Special preview at Magic Worlds in Memphis, December 2008.