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Panini America stays in college with CLC license extension

Panini America stays in college with CLC license extension

This entry was posted on July 15, 2020 by BlowoutBuzz.

Panini America is staying in college.

Its licensing deal with the CLC, the nation’s leading collegiate licensing company, has been extended beyond its current deal that was signed in 2015. It was dubbed "a long-term extension" but no details were revealed other than it remaining an exclusive one for the schools that are covered by the program.

“We’ve been impressed by the creativity, innovation and value that Panini America has delivered to our partner institutions and the collegiate space in just five short years, and we look forward to working with them as they continue pushing the category to new heights,” said CLC VP Dave Kirkpatrick in a prepared release. “We entered this partnership on behalf of our client institutions back in 2015 with high hopes on the new direction, and we are pleased to say those expectations have been exceeded.”

Panini has created an array of releases from low-end college-only releases like Contenders Draft Picks and Prizm Draft Picks sets to the high-end lines like National Treasures, Immaculate Collection and Flawless.

“It was always one of our key objectives to acquire exclusive rights to collegiate marks – not just for what they meant to our professional products but also for the ability they gave us to improve and expand the collegiate trading-card market,” said Mark Warsop, Panini America President and CEO said in a release. “We are every bit as passionate about our collegiate products as we are our about our NFL, NBA, MLBPA and NASCAR releases. We aim to continue proving that with every product we make. We’re excited about this extension and look forward to continued success with CLC.”

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This entry was posted in Baseball, Basketball, Business Buzz, Football and tagged CLC, Panini America on July 15, 2020 by BlowoutBuzz. ← Previous Post Next Post →

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