Updated (April 21): Check out the video below for a closer look at the set that is available from Topps right now along with more details and a gallery of what's in this release.

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Cardboard apparently is a family thing.

Trevor Lawrence is coming to Topps cards next month with a 50-card set designed by his sister-in-law and brother. The former Clemson star and likely No. 1 overall pick in the NFL Draft will be the focus, though details have not yet been fully released, according to a Sportico piece.

“We always try to celebrate and chronicle what’s going on in sports and pop culture,” Topps' director of e-commerce Jeff Heckman said in the piece. “This is the first time we’ve done anything like this.”

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The Topps Project 2020 baseball card of Ken Griffey Jr. that you see here has obliterated the sales records for the company's online offering of 20 memorable baseball cards re-imagined by 20 different artists.

This creation from artist Keith Shore -- a re-do of Junior's 1989 Topps Traded Rookie Card -- sold a record 99,177 copies in just two days, obliterating the previous high of 34,950 sold for one of the Mike Trout cards earlier this spring. (See all past cards in the series here.)

With today's numbers finally revealed, the overall volume of cards sold in this ongoing series has surpassed the half-million mark (650,102) less than a fourth of the way into its release -- two cards are offered every weekday via Topps.com until all 400 are done. Meanwhile, the re-sale prices on a number of these cards have reached into the thousands of dollars (despite having an original price of just $19.99) -- and that's left people pondering the possibilities of what happens when pop art meets the pop of the bat.

It doesn't hurt here that artists are often their own best marketers, right?

"Absolutely. The goal of Project 2020 was to appeal to the fans of the artists," said Jeff Heckman, Topps' Director of E-commerce. "Therefore the social media presence of the artist was an important factor in choosing the artist. We wanted the artists to have fun with the Project and engage with their community. So far, the engagement and interactions with the artists has been amazing."

Heckman fielded a number of other questions about Project 2020 ... keep reading for an exclusive Q&A.

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